Radio Wisdom

# Say it in the least words possible

# Know where and how the bit is going to end before you start

# One thought per link

# Be one to one

# Say it the same way you would tell your mate

# Tease everything you do

# Avoid cliches

# Be passionate about everything you do and intimate with your listener

# Believe in everything you do

# Remember Sincerity wins everytime

# Don't explain - SELL

# Never Menu - Take one thing at a time

# Make the listener smell, taste, savour and feel everthing you say or do

# Radio is the eyes of the imagination

# Radio is Theatre of the mind

# Originality is only limited by your imagination

# Challenge, question, change everything you do

# Tap into the emotions of your listeners

# Make someone respond emotionally and you have entertained them

# Talk to people and know what drives their emotions (This is the essence of one to one)

# Entertain - You provide the element of surprise

# There is a fine line between success and failure. Enjoyability and irritability

# You are unique - Be sincere and you will be successful

# Tell me things I don't know - Tease it

# The best spontaneity is always planned

# A link must contain the following:-

# The statement (The essence of what you are talking about)

# The elaboration (Painting the picture)

# The response (The comment which touches the listeners emotions)

# Know what your gonna say - when you open your mouth - be sure that what you want to say comes out

# Have confidence - Confidence in your work gives you the ability to: Be honest, Be the best, fear no one and WIN!

Credit goes to my former Programme Director, Graeme Ledger for a lot of these tips! Carl.